The Kingpin and I
How a fondness for marketing turned into a Pinterest passion
I knew that I wanted to go into marketing before I even knew what it was. I was 12 years old, it was the Super Bowl, and the next day in class, everybody was talking about the commercials. I thought, "How could there be more attention to the ads than the game itself"? That fascination grew to a passion of clever TV ads, radio jingles, and print ads (Absolut vodka!) that I loved critiquing. That's when I saw an opportunity to build a career out of something that was fun and had endless potential.
I had the same feeling when I discovered Pinterest to promote my affiliate marketing site, PunMeUp. I was able to post all the content I wanted for free and users were pinning my content to their boards, and then more users to their boards! It grew slowly but consistently to the point that I was on page 1 of certain Google search results, all organically.
When Pinterest became a public company in April 2019, I shifted my focus to Pinterest advertising. Ads on Pinterest are unlike any other medium because they're visual and unintrusive to the platform. Pinners are literally searching for your product or service. Just show up, look appealing, and your brand will excel.
Since then, my devotion was being in the weeds of Pinterest Ads, learning the tricks of the trade, and staying atop of all new features and changes in the algorithm.
So, if you want a remarkable presence on Pinterest and experience incredible returns for your brand, go with a KingPin.